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4 Recruiting Trends That Are Here to Stay

2017 was a year of big changes for recruiting. The past year has presented a tighter labor market, and advances in recruiting techniques and technology have helped many companies find the best candidates. Other recruiting trends included making policies for current employees more attractive, allowing companies to keep their best and brightest on staff.

Let’s take a look at a few of the most common popular topics from 2017 recruiting that you should know to stay on your game in 2018.

Diversity and Inclusion
Diversity and inclusion are more than trends. It’s an important part of helping current employees feel welcome and find opportunities for growth, as well as opening up opportunities for all possible applicants. In 2017, many large companies shared how they’ve been approaching the topic of unconscious bias and making strides in building a fully inclusive workforce.

Employer Branding
When a candidate is applying for jobs and considering offers, most will now search for the companies they’re looking at on sites such as This is a change not only for recruiters but for applicants, as well. Candidates often rely on these sites to get an inside look at potential employers, learning of policies are fair and if they will fit into the company’s culture.

Many employers have realized that these sites make their branding as an employer much more important to maintain. To make their brands more appealing to potential recruits, employers can maintain their reputations on these review sites, display a welcoming company culture on social media, and tout the perks they have that competitors do not.

In recent years, many major companies have ended their telecommuting options for employees. However, this is still a perk that many sought-after candidates still look for. Technology has made it easier than ever to work remotely and seamlessly, allowing for greater flexibility for employees. For employees, this can mean lower overhead and the ability to expand their geographic area.

Talent Pools
As demand has increased for top talent, leveraging talent pools has also become more popular among recruiters. Talent pools consist of identified, promising candidates to be contacted for existing or future positions. Recruiters can build their lists by reaching out to current employees to recommend those they know in their field and recruiters can add their own potentials through events, LinkedIn, and other outreach efforts.

These are four trends that aren’t going anywhere! Depending on your role in recruiting, you may find adding these trends to your recruiting strategy helpful in finding the best candidates. Your competitors are surely using them in 2018.

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